“Do we really want to be remembered as the generation that buried its head in the sand, that fiddled while the planet burned?”
~ Antonio Guterres, United Nations Secretary General
The greatest threat to our planet is the belief that someone else will protect it! Why are we losing our natural habitats at such a worrying pace? What are some of the main triggers causing the destruction? Here are some key facts that highlight the root of the issue:
Cut forests are considered commercially more valuable than standing forests
Net Present Value of a plantation is $5,000 to $17,000 per hectare v/s $2,750 for a forest - McKinsey
Every human on this planet has a sizeable carbon footprint
At the moment there are limited offset models available. The world generates 2.01* billion tonnes of waste annually
85% of humanity lives in countries that run an ecological deficit - a negative intergenerational equity
We are running out of earth!
110+ countries have signed up to reduce their net carbon emissions to zero by 2050
Taken as a whole, the range of published evidence indicates that the net damage costs of climate change are likely to be significant and to increase over time
The Protectors of the forests (NGO’s, indigenous people, Governments) v/s the Consumers of the forests (Agriculture, Timber, Animal husbandry, etc)
A vast gap in technology, capital markets and management practices make the odds incredibly imbalanced
We are not qualified environmentalists, scientists or technologists. But since when have technical qualifications been the determinant of conviction and resolve? Sometimes all it takes to make a change is to care. Here’s our story
Having worked in large corporate organisations all our lives, a successful career has been the centre of our existence ever since our early adulthood. Along the way, we were blessed to raise a beautiful family and live a perfectly conventional life. As we travelled the world, we've been struck equally by the amazing diversity of our planet and the environmental impact of our lifestyles. As a result, we became more conscious about the environmental impact of our everyday choices. We began composting kitchen waste, growing vegetables in our garden, avoiding plastic and recycling as much as possible. However, the more actions we took, the more we felt inadequate. We realised that our current lifestyles, no matter how environmentally conscious, are at odds with a flourishing planet. As we saw our children grow, we were often plagued by the question – is this the world we wish to leave behind for them? The challenge was to strike a balance, and we were struggling to find answers!
Things changed in the summer of 2019 when we visited the Sacred Forests of Mawphlang in Meghalaya, India. Not far from the urban capital city of Shillong, this beautiful 192-acre forest represents an age-old tradition of environmental conservation based on indigenous knowledge, culture and social beliefs. Our guide escorted us barefoot into this beautiful Sacred Grove, introducing us to a natural wonder of biodiversity, home to a multitude of endemic and endangered flora and fauna. He informed us that the Mawphlang Sacred Forest is guarded by one strict rule – ‘NOTHING is allowed to be taken away – not even a leaf, stone or flower'. His passionate belief in the respect and preservation of nature is the inspiration behind our purpose and our brand. The local community, despite their limited means, contributes financially and emotionally to keep the forests in their natural state. This reassures us that common people all over the world can contribute to protecting our natural legacy.
Join us in our journey to protect our natural habitats. Take small everyday actions to live a life more attuned with nature. We are confident that a group of inspired people who care, can together make a difference. Our planet needs our support. The choice is yours, can we inspire you to make a meaningful difference?
Our values inspire us with the resolve that the EARTH is what we all have in common and a treasure for our next generation.
Finding sustainable solutions to big problems
Use the latest technologies and management practices to connect people and the planet
Value communities and enable them to prosper
Do the right things in the interest of all
Inform proactively to enable trusted relationships
We love to hear about other people who are striving to make a positive difference to our planet. We hope you enjoy reading them.